Conventional PR/Marketing

For many new futures exchanges, the plan to acquire users and drive volume is typically a combination of the following:

1. Release PR articles in traditional and established crypto news outlets for English, Russian and Turkish audience.

2. Turning to influencers from social networks like Twitter, Reddit, Bitcointalk, Telegram, YouTube, Medium, etc.

3. Community Management AMA, interviews, ‘ICO reviews’

4. Affiliate marketing and SEO

5. Hosting meetups

6. Bounty programs and Smart airdrops

7. Trading competitions

Fairdesk employs a combination of the above to aggressively expand our brand. The second-tier exchanges like Deribit has a decent but unimaginative product, no marketing, no user base, and little liquidity. It trades about $300M/day and makes about $100M/year in fees.

Fairdesk will be a thoroughly planned project due to:

Having top-tier liquidity;

Having appealing product;

Building in-flow from large institutional counterparts of ours;

Having substantial room to innovate and grow over time;